In our blog we have showed you how social media and marketing walk hand-in-hand.
We’ve shown you how companies work with influencers and vice versa. At the moment this influencer marketing is very common, many companies adapted this method. But is it going to remain this popular? The new year brings new predictions.
Social Media Predictions for 2020
Platforms like Instagram and Pinterest have been integrated and have become part of the social media marketing. However, the real star has been TikTok, a micro video app that hit 1.5 Billion downloads. Unfortunately, the less fortunate star has been Facebook with the whole Cambridge Analytica scandal.
The Experts
Jenay Rose
Rose is a business coach and a social media professional who decided in her life to teach women how to become online entrepreneurs.
According to Rose, social media will move into video. IGTV will be the next TV. Instagram’s standalone video all will be the pivot of this change.
“There’s such a huge push for educational content now, with most viral content becoming funny quotes or meaningful graphics.”
TikTok will be the next big social media platform
TikTok is a massive platform, launched in 2016 by Chinese developer ByteDance. 500 million users actively use the app with over one million views every day. In 2020, TikTok will have a presence of its own. These accounts will be used as a way to brand voice, engage with audiences, and attract younger consumers.
Influencer partnerships and its changes
In November 2019, Instagram started testing removing “likes.” Many got annoyed by it but there is a reason behind it. This was to give importance to mental health. To relieve the pressure of judgment for site users. But unfortunately this mean that social media influencers need to find new strategies for their marketing aspects.
According to Rachel Ford, President of boutique content marketing agency - Ford Media Lab.
The partnerships between influencers and brands will change. It’s almost a a drop business for marketers but this does not mean that the partnerships are over.
This just means that people need to find new ways to promote themselves and show that they are worth being paid (whether in products or cash) to promote a brand.
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This is a project for Study Unit MCS3953, University of Malta.